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Western Heritage

Identifier: C MSS WH2203

Scope and Contents

Collection contains a short (2:15) 16mm promotional film showing Marlboro logo with title: "Western Heritage." The film is illustrated with relics of the early West featuring photographs from the Denver Public Library Western History Collection and other western archives.


  • 1983


Language of Materials

Material is in English unless otherwise noted.

Conditions Governing Access

Contact Western History/Genealogy Dept., Denver Public Library, Denver, Colorado.

Conditions Governing Use

Copyright is retained by the author of the items in this collection, or their descendants, as stipulated by United States copyright law.

Biographical / Historical

Marlboro is the largest selling brand of cigarettes in the world. Initially marketed as a woman's filtered cigarette in 1924, the brand was repackaged in the 1950s to appeal to men. The cigarette is manufactured by Philip Morris USA within the U.S., and internationally by Philip Morris International. It is well known for its billboard advertisements and magazine ads of the Marlboro Man, and has long been involved in the sponsorship of motorsport.


1 reel (50 ft.) :sd., col. ;16mm.ref print.

Immediate Source of Acquisition

Transfer;DPL Archives;2011.


Catalog record based on preliminary inventory.


Film can label reads: To: Denver Public Library; Product: Marlboro; TItle: "Chuck Wagon".


Running time: 2:15 min.


Produced by: Leo Burnett Limited, 48 St. Martin's Lane, London WC2N 4EI, England.

Varying Form of Title

Marlboro :Western Heritage.

Varying Form of Title

Chuck Wagon.
Finding Aid for the Western Heritage,1983
Finding Aid prepared from MARC data.
Description rules
Language of description
Script of description
Code for undetermined script

Repository Details

Part of the Denver Public Library, Western History and Genealogy Repository

10 W. 14th Ave. Pkwy
Denver CO 80204 United States